Broadsheet Communications is a public relations and digital communications agency that combines strategy with flawless execution to deliver results that create real value for your brand.
Broadsheet Communications brings more than 20 years of experience working at the intersection of media and technology. We specialize in creating value for new and emerging brands in the digital media space and working with traditional media as they adapt to the new consumer landscape.
Why Broadsheet?
Awareness
Achieving awareness for your business takes place on a long-term and short-term basis. Over the long term, we work to ensure that you are top of mind among the right reporters, analysts, and influencers. We work with you to establish a compelling and defensible message. Our team develops a steady drumbeat of announcements and content to support discoverability and SEO.
Affinity
What do you stand for? How do you act in the marketplace? Our process for creating brand affinity includes forming an opinion on developing trends and making thoughtful, meaningful contributions to the conversation. We also work with your partners to develop case studies that serve as the backbone of media relations and award submissions.
Demand
Moving from Affinity to Demand involves coordinating paid marketing and content plans and generating promotable assets that can serve as the foundation of demand-gen tactics via newsletters, webinars, and events. Broadsheet Communications can recommend, orchestrate, and creatively support paid marketing programs at budgets as low as $50k and as high as $2M.
THE LEDE
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Mediaocean To Acquire 4C Insights Inc.
Mediaocean, the mission-critical platform for omnichannel advertising, and 4C Insights Inc. announced that they have entered into an agreement whereby Mediaocean will acquire 4C.
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Broadsheet Communications wins Gold SABRE Award
Broadsheet Communications has been awarded a Gold SABRE Award Best Technology: Software & Services for their work with Jupiter Intelligence, a top provider of predictive data and analytics to manage climate-related risk.
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PubMatic, pops nearly 50% on IPO
PubMatic, which provides a cloud infrastructure platform that enables advertising transactions, filed with the SEC to raise $75 million in an initial public offering. The stock opened at $25.12 and shot up after it started trading.
Services
Earned Media
Telling your brand story through trusted sources.
In today’s media landscape, the power and credibility of free press cannot be underestimated. Earned media delivers the highest degree of trust and the strongest conversion rates with key audiences.
Communication strategy
Media relations
Media training
Messaging and positioning
Speaking opportunities
Crisis communications & reputation management
Industry awards
Analyst relations
Owned Media
Connecting the right people to your message across all channels.
Owned media is the vehicle through which you tell your story directly to the people who matter most. Establishing a foundation of thought equity is critical to brand differentiation and the most compelling content is informative, confrontational and timely.
Content strategy and channel development
Thought leadership platforms
Byline writing and placement
Speeches and corporate presentations
Infographics and data visualization
Social media strategy
Event strategy and industry associations
Paid Media
With paid media, organizations can promote their content through sponsored media posts, webinars designed for lead-gen, display ads that drive traffic to gated content, paid search results, social media posts, video ads, and other promoted multimedia. Paid media can expand your brand reach with specific audiences, generate more traffic and drive qualified leads.
Targeted paid campaigns
Sponsorships
Branding and identity
Online campaigns
Branded content development and campaigns
Sponsored posts
Sales enablement and lead generation
