MAKE AN IMPACT

Broadsheet was founded on a core philosophy that roll-up-your-sleeves media relations is what moves the needle for a company’s awareness and elevates a market position within an industry. We pride ourselves on our track record of generating big results. This is due to the strength of our relationships with our clients and the media, along with our ability to develop and package compelling, relevant stories that resonate deeply with our clients’ target readers and audiences.

We view analyst engagement as core to any communications strategy as a critical path for achieving marketplace visibility, steady inclusion in buying reports and domain reference, as well as sealing competitive positioning. We approach our outreach initiatives as a long-term relationship with key influencers, rather than a pursuit of hits to achieve our objectives. 

Technology companies are by their nature data companies. They are sitting on a treasure trove of anonymized first-party data that gives them a unique view of a market. We work with our clients to package this data into a media-friendly index of where a marketplace is going—filled with rich insights and trends that are a goldmine to reporters and their readers. 

We work with our clients to position their executives as subject-matter experts, and as resources with extensive experience, insight and access to data. We create consistent thought leadership and place it in trade and business publications. A drumbeat of steady thought leadership fuels the narrative and differentiates brands in a crowded market.  

Every crisis is different. Establishing the proper chain of command and defining clear lines of communication are critical. During a crisis, it will appear that everything is moving at the speed of light, and while a quick response is key, no communication should be released without it being well thought out and reviewed thoroughly.

Paid media is one method by which organizations can promote their content through sponsored media posts, webinars designed for lead-gen, display ads that drive traffic to gated content, paid search results, social media posts, video ads, and other promoted multimedia. Paid media can be an effective opportunity to expand your brand reach with specific audiences, generate more traffic and drive qualified leads.